Strategies of Multinationals in Central and Eastern Europe

Innovation Systems and Embeddedness

  • Authors
  • Yordanka Chobanova

Table of contents

  1. Front Matter
    Pages i-xvi
  2. The Nature of the Study

    1. Front Matter
      Pages 1-1
    2. Yordanka Chobanova
      Pages 3-13
    3. Yordanka Chobanova
      Pages 15-40
  3. CEEC Economies and Global Company Strategies

  4. MNEs and MNE Embeddedness in the CEEC Economies

    1. Front Matter
      Pages 95-96
    2. Yordanka Chobanova
      Pages 97-124
    3. Yordanka Chobanova
      Pages 125-152
    4. Yordanka Chobanova
      Pages 153-178
    5. Yordanka Chobanova
      Pages 179-210
  5. Conclusion

    1. Front Matter
      Pages 211-211
    2. Yordanka Chobanova
      Pages 213-227
  6. Back Matter
    Pages 228-269

About this book


The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.


development Eastern Europe innovation Investment Privatization restructuring

Bibliographic information