The World Told and the World Shown

Multisemiotic Issues

  • Eija Ventola
  • Arsenio Jesús Moya Guijarro

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Introduction. The World Told and the World Shown: Multisemiotic Issues

    1. Eija Ventola, Arsenio Jesús Moya Guijarro
      Pages 1-8
  3. Multimodal Theories: Coding the Visual

  4. Children’s Narratives and Multisemiotics

    1. Front Matter
      Pages 105-105
    2. Arsenio Jesús Moya Guijarro, María Jesús Pinar Sanz
      Pages 107-123
    3. María Cristina Astorga
      Pages 124-136
  5. Text and Visual Interaction in Advertising and Marketing

    1. Front Matter
      Pages 137-137
    2. Kay L. O’Halloran, Victor Lim Fei
      Pages 139-156
  6. Multisemiotics in Enacted Roles and Virtual Identities

  7. Integrating Text, Visual and Space Multimodally

  8. Back Matter
    Pages 289-293

About this book


Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.


discourse identity marketing Narrative semiotics space Textwissenschaft

Editors and affiliations

  • Eija Ventola
    • 1
  • Arsenio Jesús Moya Guijarro
    • 2
  1. 1.University of HelsinkiFinland
  2. 2.Universidad de Castilla-La ManchaSpain

Bibliographic information