© 2009

Marketing the Populist Politician

The Demotic Democrat


Table of contents

  1. Front Matter
    Pages i-ix
  2. Robert Busby
    Pages 1-8
  3. Robert Busby
    Pages 9-39
  4. Robert Busby
    Pages 40-63
  5. Robert Busby
    Pages 88-112
  6. Robert Busby
    Pages 113-139
  7. Robert Busby
    Pages 140-167
  8. Robert Busby
    Pages 168-198
  9. Robert Busby
    Pages 199-207
  10. Back Matter
    Pages 208-232

About this book


Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.


Electoral Image marketing

Authors and affiliations

  1. 1.Liverpool Hope UniversityUK

About the authors

ROBERT BUSBY is Lecturer in Politics at Liverpool Hope University, UK. He has written previously on the field of political scandal in American politics and has published work on the Iran-Contra affair and the Clinton-Lewinsky scandal.

Bibliographic information