Beyond Hofstede

Culture Frameworks for Global Marketing and Management

  • Cheryl Nakata

Table of contents

  1. Front Matter
    Pages i-xxx
  2. Introduction and Overview

    1. Front Matter
      Pages 1-1
  3. Reviews and Critiques of Cultural Frameworks

  4. Conceptualizations of the Culture Problem

    1. Front Matter
      Pages 79-79
    2. Søren Askegaard, Dannie Kjeldgaard, Eric J. Arnould
      Pages 101-122
  5. Extensions of and Advances in Culture Frameworks

    1. Front Matter
      Pages 123-123
    2. Susan P. Douglas, C. Samuel Craig
      Pages 125-145
    3. Wendi L. Adair, Nancy R. Buchan, Xiao-Ping Chen
      Pages 146-180
  6. Alternative Culture Frameworks and Perspectives

  7. Reflexive Considerations

    1. Front Matter
      Pages 245-245
  8. Back Matter
    Pages 278-287

About this book


Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.


business communication complexity international business management marketing organization

Editors and affiliations

  • Cheryl Nakata
    • 1
  1. 1.University of Illinois-ChicagoUSA

Bibliographic information