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Building Brand Value the Playboy Way

  • Susan Gunelius

Table of contents

  1. Front Matter
    Pages i-xx
  2. Reinventing an Industry—The Years up to 1959

    1. Front Matter
      Pages 1-1
    2. Susan Gunelius
      Pages 3-11
    3. Susan Gunelius
      Pages 12-19
    4. Susan Gunelius
      Pages 20-25
    5. Susan Gunelius
      Pages 26-34
  3. A Brand Rises Despite the Naysayers—The 1960s

    1. Front Matter
      Pages 35-36
    2. Susan Gunelius
      Pages 37-46
    3. Susan Gunelius
      Pages 47-54
    4. Susan Gunelius
      Pages 55-63
  4. A Brand Goes Global—The 1970s

    1. Front Matter
      Pages 65-66
    2. Susan Gunelius
      Pages 74-86
  5. A Brand in Decline—The 1980s

    1. Front Matter
      Pages 93-93
    2. Susan Gunelius
      Pages 95-102
    3. Susan Gunelius
      Pages 103-111
    4. Susan Gunelius
      Pages 112-120
  6. Reinventing a Brand—The 1990s

    1. Front Matter
      Pages 121-121
    2. Susan Gunelius
      Pages 123-132
    3. Susan Gunelius
      Pages 133-140
    4. Susan Gunelius
      Pages 141-147
  7. A Brand Rises Back to the Top—The 2000s and the Future

    1. Front Matter
      Pages 149-150
    2. Susan Gunelius
      Pages 151-158
    3. Susan Gunelius
      Pages 159-167
    4. Susan Gunelius
      Pages 168-176
  8. Back Matter
    Pages 177-188

About this book

Introduction

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Keywords

brand branding consumer growth

Authors and affiliations

  • Susan Gunelius
    • 1
  1. 1.KeySplash Creative, Inc.USA

Bibliographic information