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The Global Corporate Brand Book

  • Authors
  • Michael Morley
Book
  • 3k Downloads

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Michael Morley
    Pages 1-11
  3. Michael Morley
    Pages 12-19
  4. Michael Morley
    Pages 20-35
  5. Michael Morley
    Pages 36-52
  6. Michael Morley
    Pages 53-63
  7. Michael Morley
    Pages 64-77
  8. Michael Morley
    Pages 78-88
  9. Michael Morley
    Pages 89-101
  10. Michael Morley
    Pages 102-111
  11. Michael Morley
    Pages 112-123
  12. Michael Morley
    Pages 124-132
  13. Michael Morley
    Pages 133-144
  14. Michael Morley
    Pages 145-157
  15. Michael Morley
    Pages 158-171
  16. Michael Morley
    Pages 172-179
  17. Michael Morley
    Pages 180-192
  18. Michael Morley
    Pages 193-200
  19. Michael Morley
    Pages 201-210
  20. Michael Morley
    Pages 211-223
  21. Back Matter
    Pages 224-230

About this book

Introduction

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

Keywords

B2B brand reputation

Bibliographic information