The Nature of Marketing

Marketing to the Swarm as well as the Herd

  • Authors
  • Chuck¬†Brymer

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Chuck Brymer
    Pages 1-16
  3. Chuck Brymer
    Pages 17-34
  4. Chuck Brymer
    Pages 55-72
  5. Chuck Brymer
    Pages 137-155
  6. Chuck Brymer
    Pages 177-190
  7. Back Matter
    Pages 191-205

About this book


The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.


brand Brand Experience marketing

Bibliographic information