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Direct Sales and Direct Faith in Latin America

  • Authors
  • Peter┬áS.┬áCahn

Part of the Contemporary Anthropology of Religion book series (CAR)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Peter S. Cahn
    Pages 1-18
  3. Peter S. Cahn
    Pages 19-38
  4. Peter S. Cahn
    Pages 59-79
  5. Peter S. Cahn
    Pages 81-101
  6. Peter S. Cahn
    Pages 103-122
  7. Peter S. Cahn
    Pages 123-136
  8. Peter S. Cahn
    Pages 137-159
  9. Peter S. Cahn
    Pages 161-174
  10. Back Matter
    Pages 175-191

About this book

Introduction

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.

Keywords

empowerment growth transformation work

Bibliographic information