Winning In Asia, European Style

Market and Nonmarket Strategies for Success

  • Vinod K. Aggarwal

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Theoretical Framework

    1. Front Matter
      Pages 1-1
  3. The Asian and European Market and Nonmarket Environments

  4. Case Studies

    1. Front Matter
      Pages 105-105
    2. Nick Biziouras, Beverly Crawford
      Pages 159-186
    3. William Love, Wayne Sandholtz
      Pages 187-224
  5. Conclusion

    1. Front Matter
      Pages 255-255
    2. Vinod K. Aggarwal
      Pages 257-279
  6. Back Matter
    Pages 281-290

About this book


Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors.

Editors and affiliations

  • Vinod K. Aggarwal
    • 1
    • 2
  1. 1.Department of Political ScienceHaas School of BusinessUSA
  2. 2.Berkeley APEC Study Center (BASC)University of CaliforniaBerkeleyUSA

Bibliographic information

  • DOI
  • Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2001
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Palgrave History Collection
  • Print ISBN 978-1-349-63239-8
  • Online ISBN 978-0-230-10722-9
  • Buy this book on publisher's site