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Creative Business

Achieving Your Goals Through Creative Thinking and Action

  • Authors
  • Tim Bills
  • Chris Genasi

Table of contents

  1. Front Matter
    Pages i-viii
  2. Tim Bills, Chris Genasi
    Pages 1-14
  3. Tim Bills, Chris Genasi
    Pages 15-29
  4. Tim Bills, Chris Genasi
    Pages 30-37
  5. Tim Bills, Chris Genasi
    Pages 38-61
  6. Tim Bills, Chris Genasi
    Pages 62-72
  7. Tim Bills, Chris Genasi
    Pages 73-89
  8. Tim Bills, Chris Genasi
    Pages 90-134
  9. Tim Bills, Chris Genasi
    Pages 135-148
  10. Back Matter
    Pages 149-152

About this book

Introduction

While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

Keywords

business creativity organization

Bibliographic information