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North American Perspectives on the Development of Public Relations

Other Voices

  • Tom Watson

Table of contents

  1. Front Matter
    Pages i-xv
  2. Tom Watson
    Pages 1-3
  3. Margot Opdycke Lamme, Karen Miller Russell, Denise Hill, Shelley Spector
    Pages 21-35
  4. Mordecai Lee, Fraser Likely, Jean Valin
    Pages 65-80
  5. Edward J. Downes, Dustin W. Supa, Esther Austin
    Pages 97-111
  6. Back Matter
    Pages 127-141

About this book

Introduction

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. 

The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.

Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.

Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Keywords

Public Relations History International Business Corporate Responsibility Strategy Marketing

Editors and affiliations

  • Tom Watson
    • 1
  1. 1.Faculty of Media & CommunicationBournemouth UniversityPooleUnited Kingdom

Bibliographic information

  • DOI https://doi.org/10.1057/978-1-349-95044-7
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-95043-0
  • Online ISBN 978-1-349-95044-7
  • Buy this book on publisher's site