The Palgrave Handbook of Managing Continuous Business Transformation

  • Horst Ellermann
  • Peter Kreutter
  • Wolfgang Messner

Table of contents

  1. Front Matter
    Pages i-xlix
  2. Introduction

  3. Transformational Shifts

    1. Front Matter
      Pages 65-65
    2. Nicole Gottschalck, Christina Günther
      Pages 67-93
    3. Christian Bührer, Christian Hagist
      Pages 115-137
    4. Adam Bujak, Marcus Esser
      Pages 139-150
    5. Michael G. Schmitt, Taruna Gautam
      Pages 151-171
  4. Achieving Customer Centricity

    1. Front Matter
      Pages 173-173
    2. Rajesh Gaurav, G Shainesh
      Pages 175-187
    3. Shailesh Chopra, Premkumar Rajendran
      Pages 189-211
    4. Subrat Sarangi
      Pages 213-244
    5. Thomas Ochs, Ute Riemann
      Pages 245-272
    6. Klaus Holzhauser, Philipp Schalla
      Pages 273-288
    7. Dirk Holtbrügge, Annalena Zeier
      Pages 289-311
  5. Dealing with New Technology

    1. Front Matter
      Pages 313-313
    2. Solomon Karchefsky, H. Raghav Rao
      Pages 335-352
    3. Anna Kruse, Hans Pongratz
      Pages 353-373
    4. Weizi Li, Kecheng Liu, Yinshan Tang, Maksim Belitski
      Pages 375-416
    5. Ulrich Bäumer, Sabine von Oelffen, Miriam Keil
      Pages 435-458
  6. Leading the Change

    1. Front Matter
      Pages 459-459
    2. Erik Strauss, Jürgen Weber, Susanne Zubler
      Pages 461-493
    3. Enrico Rühle, Valerie-Laura Wagner
      Pages 495-511
    4. Peter Boggis, Frank Dannenhauer, David Trafford
      Pages 585-597
  7. Back Matter
    Pages 599-610

About this book


This handbook provides a comprehensive and unparalleled reference point for studying continuous business transformation. Asserting that change will be the new normal and highlighting the fact that business transformation can never be complete, this important resource is a tool for coping with ongoing change in order to become and stay resilient, the predominant concern of executives across industries. Containing case study material to illustrate issues and solutions, The Palgrave Handbook of Managing Continuous Business Transformation takes an interdisciplinary approach weaving together strategic concepts with real-life experiences, connecting human resource issues with shifts in information technology and linking customers with the businesses from which they buy. Structured into four parts; transformational shifts, achieving customer centricity, dealing with new technology and leading the change,  this handbook is crucial reading for academics, scholars and practitioners of business transformation. 


Strategy Innovation Human Resources Information Technology customer centricity

Editors and affiliations

  • Horst Ellermann
    • 1
  • Peter Kreutter
    • 2
  • Wolfgang Messner
    • 3
  1. 1.CIO Magazine / CIOmoveMünchenGermany
  2. 2.Darla Moore School of BusinessUniversity of South CarolinaColumbia, SCUSA
  3. 3.WHU - Otto Beisheim School of ManagementVallendarGermany

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-137-60227-5
  • Online ISBN 978-1-137-60228-2
  • Buy this book on publisher's site