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Royal Heirs and the Uses of Soft Power in Nineteenth-Century Europe

  • Frank Lorenz Müller
  • Heidi Mehrkens

Part of the Palgrave Studies in Modern Monarchy book series (PSMM)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Conduits of Communication

  3. Persuading Sceptical Audiences

  4. Emotional Appeals

  5. Dynastic Identities

  6. Back Matter
    Pages 309-319

About this book

Introduction

This volume brings together a fascinating selection of studies exploring the soft power tools used by heirs to the throne in order to enhance the communication of monarchies with their audiences during the nineteenth-century. How we perceive royals and their dynasties today – as families, as celebrities, as charitable figureheads of society or as superfluous relics of a bygone age – has deep roots in the monarchical cultures of nineteenth-century Europe. By focusing on the role played by heirs to the throne, this volume offers an original perspective on the ability of monarchies to persuade sceptical audiences, nourish positive emotions and thereby strengthen the position of each dynasty within its respective nation. Using examples from Britain, Italy, Spain, the Netherlands, Austria, Greece, Sweden, Norway and Prussia, an international team of experts analyzes and explains the development of the very soft power tools which are still being used by Ruling Houses today.

Keywords

Monarchy Communication Dynasties Ruling Houses Public relations

Editors and affiliations

  • Frank Lorenz Müller
    • 1
  • Heidi Mehrkens
    • 2
  1. 1.School of HistoryUniversity of St AndrewsSt AndrewsUnited Kingdom
  2. 2.Lecturer in Modern European HistoryUniversity of AberdeenUnited Kingdom

Bibliographic information

  • DOI https://doi.org/10.1057/978-1-137-59206-4
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages History
  • Print ISBN 978-1-137-59208-8
  • Online ISBN 978-1-137-59206-4
  • Buy this book on publisher's site