Eco-Innovations in Emerging Markets

Analyzing Consumer Behaviour and Adaptability

  • Pável Reyes-Mercado

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Pável Reyes Mercado
    Pages 1-9
  3. Pável Reyes Mercado
    Pages 11-23
  4. Pável Reyes Mercado
    Pages 25-37
  5. Pável Reyes Mercado
    Pages 39-49
  6. Pável Reyes Mercado
    Pages 51-107
  7. Pável Reyes Mercado
    Pages 109-117
  8. Pável Reyes Mercado
    Pages 119-122
  9. Back Matter
    Pages 123-131

About this book


Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 


Globalization Sustainability Technology Consumer Ecology

Authors and affiliations

  • Pável Reyes-Mercado
    • 1
  1. 1.School of Business and EconomicsAnáhuac University MéxicoHuixquilucanMexico

Bibliographic information