Empowering the Market Economy through Innovation and Entrepreneurship

  • A. Coskun Samli

Table of contents

  1. Front Matter
    Pages i-xx
  2. A. Coskun Samli
    Pages 1-12
  3. A. Coskun Samli
    Pages 25-41
  4. A. Coskun Samli
    Pages 43-54
  5. A. Coskun Samli
    Pages 55-66
  6. A. Coskun Samli
    Pages 67-78
  7. A. Coskun Samli
    Pages 79-91
  8. A. Coskun Samli
    Pages 93-101
  9. A. Coskun Samli
    Pages 103-108
  10. A. Coskun Samli
    Pages 109-114
  11. A. Coskun Samli
    Pages 115-124
  12. A. Coskun Samli
    Pages 125-133
  13. A. Coskun Samli
    Pages 143-151
  14. A. Coskun Samli
    Pages 161-166
  15. Back Matter
    Pages 167-177

About this book


This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement.

The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.


Market Economy Innovation Entrepreneurship Sustainability Leadership Capitalism Equal Opportunity Society

Authors and affiliations

  • A. Coskun Samli
    • 1
  1. 1.Jacksonville, FLUSA

Bibliographic information