© 2016

Childhood and Tween Girl Culture

Family, Media and Locality


Part of the Studies in Childhood and Youth book series (SCY)

Table of contents

  1. Front Matter
    Pages i-x
  2. Fiona MacDonald
    Pages 1-6
  3. Fiona MacDonald
    Pages 57-80
  4. Fiona MacDonald
    Pages 81-103
  5. Fiona MacDonald
    Pages 139-155
  6. Fiona MacDonald
    Pages 157-170
  7. Fiona MacDonald
    Pages E1-E2
  8. Back Matter
    Pages 171-191

About this book


This book explores the ways in which notions of childhood are being influenced by a rapidly expanding consumer-media culture in the 21st Century. It has been argued that new stages of childhood are being created and defined by children’s role as consumers. The concept of ‘tween’, girls aged between 9 and 14, has generated the greatest debate. While the fantasy world of ‘tween’ offers girls a space to fashion a young, feminine identity it has been widely argued that the consumer-media’s messages pressure tween girls to consume and adopt highly sexualised appearances and behaviours.

The author considers how the art of consumption for ‘tween’ girls is intrinsically linked with their desire for independence and belonging, and how their consumption is interwoven with other important social and cultural influences. 

The book will be of interest to scholars and students in the fields of Childhood and Youth Studies, Cultural Studies, Feminist and Women’s Studies and Sociology.


sociology youth body image sexualisation socialisation technology Facebook

Authors and affiliations

  1. 1.Monash UniversityMelbourne, VICAustralia

About the authors

Fiona MacDonald is Research Manager in the School of Social Sciences, Monash University Melbourne, Australia.


Bibliographic information