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Luxury Brands in China and India

  • Glyn Atwal
  • Douglas Bryson

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Glyn Atwal, Douglas Bryson
    Pages 1-12
  3. Glyn Atwal, Douglas Bryson
    Pages 13-42
  4. Glyn Atwal, Douglas Bryson
    Pages 43-73
  5. Glyn Atwal, Douglas Bryson
    Pages 75-99
  6. Glyn Atwal, Douglas Bryson
    Pages 101-124
  7. Glyn Atwal, Douglas Bryson
    Pages 125-147
  8. Glyn Atwal, Douglas Bryson
    Pages 149-182
  9. Glyn Atwal, Douglas Bryson
    Pages 183-205
  10. Glyn Atwal, Douglas Bryson
    Pages 207-231
  11. Glyn Atwal, Douglas Bryson
    Pages 233-247
  12. Back Matter
    Pages 249-256

About this book

Introduction

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Keywords

consumer Asia marketing industry products globalization

Authors and affiliations

  • Glyn Atwal
    • 1
  • Douglas Bryson
    • 2
  1. 1.Burgundy School of Business DijonFrance
  2. 2.Rennes School of BusinessRennesFrance

Bibliographic information

  • DOI https://doi.org/10.1057/978-1-137-54715-6
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-137-54713-2
  • Online ISBN 978-1-137-54715-6
  • Buy this book on publisher's site