Overview
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Table of contents (6 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.
Authors and Affiliations
About the authors
Anna Rogala is an assistant professor in the Department of Marketing Strategies at the Poznan University of Economics, Poland. She specializes in corporate communications, brand management and corporate image, and is currently engaged in consulting and training companies in these areas. Anna is also a member of the Polish Scientific Society of Marketing, and Eurasia Business and Economic Society.
Sylwester Bialowas is an assistant professor in the Department of Marketing Research and Services at the Poznan University of Economics, Poland. His research interests include Consumer Behaviour and Market Research.Bibliographic Information
Book Title: Communication in Organizational Environments
Book Subtitle: Functions, Determinants and Areas of Influence
Authors: Anna Rogala, Sylwester Bialowas
DOI: https://doi.org/10.1057/978-1-137-54703-3
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-54701-9Published: 20 December 2016
eBook ISBN: 978-1-137-54703-3Published: 24 September 2016
Edition Number: 1
Number of Pages: XXV, 254
Topics: Corporate Communication/Public Relations, Human Resource Management, Business Strategy/Leadership, Organization