Growing Modular

1. Front Matter

   Pages I-XIX

   PDF

2. Introduction, with Focus on the Customer

   Pages 1-8

3. Mass Customization, Components and Customer Intimacy

   Pages 9-20

4. Selling Customized While Producing Industrialized

   Pages 21-39

5. Mass Customization of Services

   Pages 41-49

6. Mass Customization of Software Products

   Pages 51-72

7. Streamlining the Product and the Processes

   Pages 73-95

8. The Importance of Data, and the Ability to Capitalize on It

   Pages 97-118

9. Trends in the Order Process for Complex Products and Services

   Pages 119-133

10. Concluding Remarks

    Pages 135-136

11. Afterword: the Virtual Future …

    Pages 137-144

12. Back Matter

    Pages 145-172

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The Time for Mass Customization Has Arrived Opportunity is missed by most people because it is dressed in overalls and looks like work. Thomas Edison There’s an allegory that many inventors have used to define their moment of inspiration when diligence, a strong work ethic and imagination met at the intersection of unmet needs – and a paradigm shift in technology happened. Thomas Edison once said that opportunity is missed by most people because it is dressed in overalls and looks like work. That’s the case with mass customization, make-to-order, configure-to-order and engineer-to-order product strategies globally, across manufacturers and service organizations today. In the work of mass customization are significant rewards to customer responsiveness, service, and financial performance of any organization. Aiming at the goal of driving lean manufacturing, companies are finding that the strategies that looked like the hardest work, dressed in overalls as Edison would say, are delivering the biggest impact on the financial statements of the companies that boldly take on serving customers in entirely new ways. Driving costs of organizations through more accuracy in orders, assuring that highly configured products are actually what a customer has ordered, and making the many product attributes in complex products accessible for the creation of entirely new production workflows and products, is real and is delivering costs savings while driving up margins.

• Configure-to-Order
• Manufacturing
• Mass Customization
• Modularization
• Product Configuration
• Trends
• business
• development
• management
• marketing
• production

• Sollentuna, Sweden

  Milan Kratochvíl

• Hampton Hill, UK

  Charles Carson

Policies and ethics