Authors:
Presents and illustrates methods and tools of strategic planning
Approach contains detailed recommendations and concreate examples
Useful manual for managers of strategy management projects
Includes supplementary material: sn.pub/extras
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Table of contents (20 chapters)
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Front Matter
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The idea of strategic planning
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The process of strategic planning and the resulting documents
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Strategy project planning and strategic analysis
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Defining the implementation measures and assessing and approving the strategies
About this book
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
The new edition is improved and contains new material.
Keywords
- Business Strategies
- Strategic Management
- Strategic Planning
- Strategy Planning Project
- Toolbox
- business
- development
- planning
- strategy
Authors and Affiliations
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University of Fribourg, Fribourg, Switzerland
Rudolf Grünig
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University of Bern, Bern, Switzerland
Richard Kühn
Bibliographic Information
Book Title: Process-based Strategic Planning
Authors: Rudolf Grünig, Richard Kühn
DOI: https://doi.org/10.1007/b138944
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2005
eBook ISBN: 978-3-540-27342-4Published: 19 November 2005
Edition Number: 3
Number of Pages: XXIV, 380
Number of Illustrations: 137 b/w illustrations
Topics: Management, Organization