Process-based Strategic Planning

  • Rudolf Grünig
  • Richard Kühn

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Pages 1-4
  3. The idea of strategic planning

  4. The process of strategic planning and the resulting documents

  5. Strategy project planning and strategic analysis

    1. Pages 85-98
    2. Pages 99-122
  6. Developing corporate strategies

  7. Developing business strategies

  8. Defining the implementation measures and assessing and approving the strategies

  9. Back Matter
    Pages 357-380

About this book


A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

The new edition is improved and contains new material.


Business Strategies Strategic Management Strategic Planning Strategy Planning Project Toolbox business development planning strategy

Authors and affiliations

  • Rudolf Grünig
    • 1
  • Richard Kühn
    • 2
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.University of BernBernSwitzerland

Bibliographic information