© 2005

Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

  • Georgios J. Doukidis
  • Adam P. Vrechopoulos
Conference proceedings

Table of contents

  1. Front Matter
    Pages I-X
  2. Pages 1-6
  3. Emerging Techniques and Technologies for Supply Chain Management

    1. Karel van Donselaar, Tom van Woensel, Rob Broekmeulen, Jan Fransoo
      Pages 9-21
    2. Vasileios Zeimpekis, George M. Giaglis
      Pages 23-37
    3. Mahesh Nagarajan, Yehuda Bassok
      Pages 39-51
  4. Multichannel Retailing: Relationships, Integration and Electronic Transformation

    1. Luca Pellegrini
      Pages 73-90
    2. Solveig Wikström, Bo Lennstrand, Christian Persson
      Pages 111-127
  5. Beyond CPFR: Defining the Future of Supply Chain Collaboration

    1. David Simons, Mark Francis, Daniel T. Jones
      Pages 179-192
    2. Joerg S. Hofstetter
      Pages 193-206
  6. Beyond RFID: Supporting Supply Chain Management with Intelligent Tagging

    1. Nigel Green, Kurt Kammerer, Tim Shideler
      Pages 209-225
    2. Panos E. Kourouthanassis, George M. Giaglis
      Pages 227-239
    3. Katerina C. Pramatari, Georgios I. Doukidis, Panos E. Kourouthanassis
      Pages 241-256
  7. Back Matter
    Pages 257-257

About these proceedings


In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR (“Efficient Consumer Response”) Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.


Consumer Reserach ECR Efficient Consumer Response Logistics Radio-Frequency Identification (RFID) Retail Industry Supply Chain Management Supply Chains distribution linear optimization

Editors and affiliations

  • Georgios J. Doukidis
    • 1
  • Adam P. Vrechopoulos
    • 1
  1. 1.ELTRUN — The RESEARCH CENTER Department of Management Science and TechnologyAthens University of Economics and BusinessAthensGREECE

Bibliographic information

  • Book Title Consumer Driven Electronic Transformation
  • Book Subtitle Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
  • Editors Georgios I. Doukidis
    Adam P. Vrechopoulos
  • DOI
  • Copyright Information Springer Berlin Heidelberg 2005
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-540-22611-6
  • Softcover ISBN 978-3-642-06149-3
  • eBook ISBN 978-3-540-27059-1
  • Edition Number 1
  • Number of Pages X, 257
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Operations Management
  • Buy this book on publisher's site