Overview
- Discusses smart technologies for effective solutions in business and marketing
- Presents the outcomes of the ICMarkTech 2020 conference, held from October 8 to 10, 2020
- Serves as a reference resource for researchers and practitioners in academia and industry
Part of the book series: Smart Innovation, Systems and Technologies (SIST, volume 205)
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Table of contents (63 papers)
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Omnichannel and Marketing Communication
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Social Media and Networking
Keywords
- Artificial Intelligence Applied in Marketing
- Virtual and Augmented Reality in Marketing
- Business Intelligence Databases and Marketing
- Social Media and Networking
- Marketing, Geomarketing and IOT
- Marketing Automation and Marketing Inbound
- Machine Learning Applied to Marketing
- Customer Data Management and CRM
- Neuromarketing Technologies
About this book
Editors and Affiliations
About the editors
José Luís Reis received Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM, Porto. He is a Professor at ISMAI, IPAM and as invited at ISCAP.IPP. He is the author and co-author of several books, namely “Personalization in Marketing – Technologies and Information Systems”, “Marketing in agri-food – fundamentals and case studies”, “Gamification Model for SMEs” and “Marketing and Smart Technologies”.
Marc K. Peter received Doctorate from CSU Sydney, an Executive MBA from UAS Bern/Babson College/PKU Beijing and a Master of Marketing from the University of Basel. He is Fellow of both the British Computer Society and the Chartered Institute of Marketing. He is a Professor of Digital Business and Head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. His research and teaching focus are digital transformation, digital marketing and cyber security.
Ricardo Cayolla received Ph.D. in “Marketing and Strategy and is the author of seven books. He is Neuroscience Co-Creator of the projects “Super-Humans” and “How Humans Learn”. Original researcher integrates research done in neuroscience. With a graduation in “Design Thinking for Business Innovation” from ESADE,he applies the research in several areas in the business world. He is Visiting Professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China, since March 2017.
Sandra Loureiro (Ph.D.) is Associate Professor at Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), and she is Director of the Ph.D. in Management, specialization in Marketing, and the Ph.D. in Tourism Management. Her current research interests include relationships, tourism marketing and technologies related issues, such as VR, AR and AI. Her papers have been published in a variety of peer-reviewed journals that include Journal of Marketing, Journal of Retailing, Tourism Management, Journal of Business Research, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, Journal of Service Management, Journal of Cleaner Production and Journal of Brand Management or Online Information Review.
Zorica Bogdanović received Ph.D. and is Associate Professor at the Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc. and Ph.D. studies. Her professional and scientific interests include e-business, Internet marketing, Internet technologies and Internet of things. The results of her research have been published in many well-known international journals and conference proceedings.
Bibliographic Information
Book Title: Marketing and Smart Technologies
Book Subtitle: Proceedings of ICMarkTech 2020
Editors: Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović
Series Title: Smart Innovation, Systems and Technologies
DOI: https://doi.org/10.1007/978-981-33-4183-8
Publisher: Springer Singapore
eBook Packages: Intelligent Technologies and Robotics, Intelligent Technologies and Robotics (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021
Hardcover ISBN: 978-981-33-4182-1Published: 10 March 2021
Softcover ISBN: 978-981-33-4185-2Published: 10 March 2022
eBook ISBN: 978-981-33-4183-8Published: 09 March 2021
Series ISSN: 2190-3018
Series E-ISSN: 2190-3026
Edition Number: 1
Number of Pages: XXXII, 797
Number of Illustrations: 58 b/w illustrations, 93 illustrations in colour
Topics: Computational Intelligence, Artificial Intelligence, Market Research/Competitive Intelligence, Online Marketing/Social Media, Computer Science, general