About these proceedings
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.
1st AAGBS International Conference on Business Management 2014 AiCoMB 2014 Applied management Bank management Banking and financial services marketing Branding Business Management Business ethics Capital markets Consumer behavior Corporate finance Corporate governance Economics and Finance Entrepreneurship Islamic entrepreneurship Islamic finance and economics Islamic insurance Management and Marketing UiTM Universiti Teknologi MARA