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Marketing and Smart Technologies

Proceedings of ICMarkTech 2022, Volume 2

  • Conference proceedings
  • © 2023

Overview

Editors:
  1. José Luís Reis

    1. University of Maia—ISMAI, Maia, Portugal

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  2. Marc K. Peter

    1. FHNW School of Business, University of Applied Sciences and Arts, Olten, Switzerland

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  3. José Antonio Varela González

    1. University of Santiago de Compostela, Santiago de Compostela, Spain

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  4. Zorica Bogdanović

    1. Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia

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  • Discusses smart technologies for effective solutions in business and marketing
  • Presents the outcomes of the ICMarkTech 2022 conference, held during December 1–3, 2022
  • Serves as a reference resource for researchers and practitioners in academia and industry

Part of the book series: Smart Innovation, Systems and Technologies (SIST, volume 337)

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Table of contents (54 papers)

  1. Front Matter

    Pages i-xxx
    Download chapter PDF

  2. Blockchain Applied to Marketing

    1. Front Matter

      Pages 1-1
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    2. The Use of Cryptocurrencies as a Tool for the Development of Marketing in Tourism

      • Lidia Minchenkova, Alexandra Minchenkova, Vera Vodynova, Olga Minchenkova
      Pages 3-11

    3. Blockchain Use Possibilities: A Systematic Literature Review

      • Paulina Rutecka, Eduardo Parra-López
      Pages 13-28

  3. Business Intelligence Databases and Marketing

    1. Front Matter

      Pages 29-29
      Download chapter PDF

    2. Comparison of Semi-structured Data on MSSQL and PostgreSQL

      • Leandro Alves, Pedro Oliveira, Júlio Rocha, Cristina Wanzeller, Filipe Cardoso, Pedro Martins et al.
      Pages 31-43

    3. Coolhunting Canvas: A Pedagogical Toolkit to Support Trendspotting and Sociocultural Innovation in Marketing

      • William Afonso Cantú, Nelson Pinheiro Gomes
      Pages 45-54

    4. Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model

      • Ziwei Shu, Ramón Alberto Carrasco González, Javier Portela García-Miguel, Manuel Sánchez-Montañés
      Pages 55-72

    5. Intellectual Capital Versus Competitive Advantages: Together Which Underlines Some Relevant Literature?

      • Óscar Teixeira Ramada
      Pages 73-81

    6. Press Consumption in Chile During COVID-19: Digital Marketing Variables at Analysis

      • V. Crespo-Pereira, A. C. Vaca-Tapia, R. X. Manciati-Alarcón
      Pages 83-93

    7. Information Visualization (InfoVis) in the Decision Process

      • António Brandão
      Pages 95-109

  4. Customer Data Management and CRM

    1. Front Matter

      Pages 111-111
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    2. CRM and Smart Technologies in the Hospitality

      • Rashed Isam Ashqar, Célia Ramos, Carlos Sousa, Nelson Matos
      Pages 113-124

    3. A Systematic Approach to Segmentation Analysis Using Machine Learning for Donation-Based Crowdfunding

      • Caroline Seow Ling Lim, Zhiguo Wang
      Pages 125-146

    4. Models of Destination Loyalty at Heritage Sites: Are We There Yet?

      • Simona Mălăescu, Diana Foris, Tiberiu Foris
      Pages 147-163

  5. Gamification Technologies to Marketing

    1. Front Matter

      Pages 165-165
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    2. Develop a Virtual Learning Environment (Eva) to Train Agents in Security and Private Surveillance

      • Nelson Salgado Reyes, Graciela Trujillo
      Pages 167-185

  6. Innovative Business Models and Applications for Smart Cities

    1. Front Matter

      Pages 187-187
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    2. Internal Stakeholders’ Readiness for Developing Smart Railway Services Through Crowd-Based Open Innovations

      • Nenad Stanisavljević, Danijela Stojanović, Aleksa Miletić, Petar Lukovac, Zorica Bogdanović
      Pages 189-206

    3. A Model for Municipality Buildings Renting Auction on Algorand Blockchain

      • Miodrag Šljukić, Aleksandra Labus, Marijana Despotović-Zrakić, Tamara Naumović, Zorica Bogdanović
      Pages 207-218
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Keywords

About this book

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Editors and Affiliations

  • University of Maia—ISMAI, Maia, Portugal

    José Luís Reis

  • FHNW School of Business, University of Applied Sciences and Arts, Olten, Switzerland

    Marc K. Peter

  • University of Santiago de Compostela, Santiago de Compostela, Spain

    José Antonio Varela González

  • Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia

    Zorica Bogdanović

About the editors

José Luís Reis has Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM—Porto. He is Professor at University of Maia—ISMAI and ISCAP.IPP and Integrated Researcher in LIACC—Laboratory of Artificial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing and strategic regional planning. He is Author of scientific papers and articles in the fields of marketing automation, artificial intelligence, augmented and virtual reality, information systems modeling, multimedia, gamification, and data mining. He is Author and Co-author of several books, namely Personalization in Marketing—Technologies and Information Systems, Marketing in Agri-food—Fundamentals and Case Studies, Gamification Model for SMEs, Marketing and Smart Technologies, and Information Systems—Diagnostics and Prospectives.


Marc K. Peter is Professor of Digital Business and Head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. He received his Doctorate from CSU Sydney, an Executive MBA from UAS Bern/Babson College/PKU Beijing, and a Master of Marketing from the University of Basel. He is Fellow of both the British Computer Society and the Chartered Institute of Marketing. His research and teaching areas are digital transformation, digital marketing, new work, and cyber-security.


José Antonio Varela González has been Professor at the University of Santiago de Compostela (USC) since 1976, when he began teaching marketing. He was one of the forerunners of this discipline in Spain. The quality of his teaching and research activity earned him a University Professor position at USC in 1989. He has dedicated his career to this, except for the period between 2005 and 2010—during which he served as President of the Court for the Defense of Competition of Galicia. He has led, as Principal Investigator, more than a dozen competitive projects and contracts with companies and institutions. He has directed 17 doctoral theses. He is Author of more than 60 articles in national and international journals with the greatest impact in marketing. He has presented more than 60 papers at the most important international and national marketing conferences. He has been Director of the Business Organization and Marketing Department for 8 years and Director/Coordinator of the POMARK Research Group from 2010 to 2021. He has belonged to the founding group of the European Journal of Business Management and Economics, of which he has been Editor for more than 20 years. 


Zorica Bogdanović, Ph.D., is Professor at the Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc., and Ph.D. studies. Her professional and scientific interests include e-business, Internet marketing, Internet technologies, and Internet of things. Results of her research have been published in many well-known international journals and conference proceedings. She is Member of IEEE and Secretary of IEEE Computer chapter CO 16. She is in Chair of the seminar of IEEE Computer chapter CO 16. She is in the chair of the summer school “E-business technologies” at the Faculty of Organizational Sciences since 2014. Since 2016, she is in Chair of the Center for the Internet of things. She was Head of the Department of e-business at the Faculty of Organizational Sciences 2017–2021.

Bibliographic Information

  • Book Title: Marketing and Smart Technologies

  • Book Subtitle: Proceedings of ICMarkTech 2022, Volume 2

  • Editors: José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović

  • Series Title: Smart Innovation, Systems and Technologies

  • DOI: https://doi.org/10.1007/978-981-19-9099-1

  • Publisher: Springer Singapore

  • eBook Packages: Engineering, Engineering (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023

  • Hardcover ISBN: 978-981-19-9098-4Published: 12 May 2023

  • Softcover ISBN: 978-981-19-9101-1Due: 12 June 2023

  • eBook ISBN: 978-981-19-9099-1Published: 11 May 2023

  • Series ISSN: 2190-3018

  • Series E-ISSN: 2190-3026

  • Edition Number: 1

  • Number of Pages: XXX, 805

  • Number of Illustrations: 34 b/w illustrations, 97 illustrations in colour

  • Topics: Cyber-physical systems, IoT, Professional Computing, Computational Intelligence, Artificial Intelligence, Statistics, general

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