Overview
- Combines theory and practice with research findings of tech advances on wine tourism
- Enriches knowledge and practice on wine tourism by including case studies related to new tech
- Consolidates research from major fields to demonstrate innovation in wine tourism
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.
This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.
Similar content being viewed by others
Keywords
Table of contents (16 chapters)
-
Front Matter
-
Introduction
-
Front Matter
-
-
Technology and Wine Tourism
-
Front Matter
-
-
Innovation and Wine Tourism
-
Front Matter
-
-
Epilogue
-
Front Matter
-
Reviews
“This book fills an existing research gap through illuminating the paths towards technological innovation. … this book provides valuable insights that inspire further research and offer a wealth of knowledge covering both theoretical underpinnings and practical illustrations of technological innovations in the context of wine tourism.” (IokTeng Esther Kou, Information Technology & Tourism, Vol. 25 (3), 2023)
Editors and Affiliations
About the editors
Prof Marianna Sigala is a widely published and multi-awarded authority in technologies and marketing in tourism and hospitality. She has published several journal articles and books (two books in wine tourism) and she has led numerous research projects in tourism and digital transformation. She is currently Professor of Marketing at the University of Piraeus, Greece, while she has previously worked for universities in the UK, Italy and Australia. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-In-Chief of the Journal of Hospitality & Tourism Management.
Coralie HALLER is an associate-professor in Entrepreneurship and Management of Information systems at EM Strasbourg Business School, University of Strasbourg, in France. Former director of the Executive Education, is now in charge of the Master in Tourism Management. She has founded and currently hold the Corporate Chair “Wine and Tourism” at University of Strasbourg which allows her to lead regional and national research projects in wine tourism, tourism and wine management. Her research has been published in different scholarly recognized academic journals, books, academic and professional conferences.
Coralie HALLER is an associate-professor in Entrepreneurship and Management of Information systems at EM Strasbourg Business School, University of Strasbourg, in France. Former director of the Executive Education, is now in charge of the Master in Tourism Management. She has founded and currently hold the Corporate Chair “Wine and Tourism” at University of Strasbourg which allows her to lead regional and national research projects in wine tourism, tourism and wine management. Her research has been published in different scholarly recognized academic journals, books, academic and professional conferences.
Bibliographic Information
Book Title: Technology Advances and Innovation in Wine Tourism
Book Subtitle: New Managerial Approaches and Cases
Editors: Marianna Sigala, Coralie Haller
DOI: https://doi.org/10.1007/978-981-19-8277-4
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2023
Hardcover ISBN: 978-981-19-8276-7Published: 05 January 2023
Softcover ISBN: 978-981-19-8279-8Published: 06 January 2024
eBook ISBN: 978-981-19-8277-4Published: 04 January 2023
Edition Number: 1
Number of Pages: XII, 289
Number of Illustrations: 1 b/w illustrations
Topics: Tourism Management, Innovation/Technology Management, Branding, Market Research/Competitive Intelligence, Entrepreneurship