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Environmental Sustainability in Emerging Markets

Consumer, Organisation and Policy Perspectives


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  • Examines environmentally sustainable actions from both the consumer and business perspective

  • Offers fresh insights into pro-environmental behaviour and strategies in emerging markets

  • Presents policy implications for sustainable production and consumption

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USD 149.00
Price excludes VAT (USA)
  • ISBN: 978-981-19-2408-8
  • Instant PDF download
  • Readable on all devices
  • Own it forever
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  • Tax calculation will be finalised during checkout
Hardcover Book
USD 199.99
Price excludes VAT (USA)

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-x
  2. The Role of Green Product Pricing in Conspicuous Green Consumption Behaviour—A Brazilian Perspective

    • Manoela Costa Policarpo, Edvan Cruz Aguiar, Aitor Marcos, Patrick Hartmann, Vanessa Apaolaza
    Pages 1-21
  3. Promoting Sustainable Renewable Energy Consumption: Government Policy Drives Record Rooftop Solar Adoption in Vietnam

    • Hoang Viet Nguyen, Tuan Duong Vu, Steven Greenland, Thi My Nguyet Nguyen, Van Hung Vu
    Pages 23-45
  4. A Behavioural Model of Urban Household Food Waste Reduction: An Empirical Study in Beijing, China

    • Ji Lu, Wenguang Zhang, Yanbo Xiao, Emmanuel K. Yiridoe
    Pages 47-68
  5. Perceptions of Graduate Employability for Green Multinationals Operating in China

    • Mehdi Taghian, Clare D’Souza, Silvia McCormack, Pam Kappelides, Nkosi Sithole, Rachel Fuller
    Pages 177-196
  6. Sustainability Strategies for Urban Mass Transit—Case of Pakistan

    • Muhammad Abid Saleem, Ghulam Murtaza, Rao Akmal Ali, Syed Usman Qadri
    Pages 197-212
  7. Sustainable Development Practices for SDGs: A Systematic Review of Food Supply Chains in Developing Economies

    • Jubin Jacob-John, Clare D’Souza, Timothy Marjoribanks, Stephen Singaraju
    Pages 213-241
  8. Carbon Taxes Beyond Emissions’ Reduction: Co-benefits and Behavioural Failures in Emerging Markets

    • Aitor Marcos, Patrick Hartmann, Jose M. Barrutia, Vanessa Apaolaza
    Pages 243-262

About this book

Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve resources for future generations. What actions, strategies, practices, and policies can be developed to sustain environmental sustainability in emerging markets? This book brings together fresh insights, ideas, and new research directions.

This book consists of eleven chapters which examine environmental sustainability from consumer, organisation and policy perspectives. These chapters are contributed by emerging and eminent authors from different regions of the world including Asia, Australia, Europe, North America, and South America. This book provides an insightful and valuable compendium for sustainability researchers, businesses, educators, and policymakers, and readers concerned about socio-environmental issues and sustainable development. The book provides policymakers and businesses with information to assist the development of policies, strategies, and programs which will develop and encourage environmentally sustainable behaviours and practices in emerging markets and the wider global community


  • Environmental sustainability
  • sustainable development
  • sustainable development goals
  • SDGs
  • SDG 2030
  • pro-environmental behaviour
  • corporate environmental strategies
  • green marketing
  • corporate social responsibility
  • emerging markets

Editors and Affiliations

  • Asia Pacific College of Business and Law, Charles Darwin University, Darwin, Australia

    Ninh Nguyen

  • Board of Rectors, Thuongmai University, Hanoi, Vietnam

    Hoang Viet Nguyen

  • La Trobe Business School, La Trobe University, Bundoora, Australia

    Clare D'Souza

  • Cardiff Business School, Cardiff University, Cardiff, UK

    Carolyn Strong

About the editors

Ninh Nguyen is a Senior Lecturer in the Asia Pacific College of Business and Law at Charles Darwin University, Australia. He is also a senior researcher of the Centre of Science and Technology Research and Development, Thuongmai University, Vietnam. His research focuses on promoting social and environmental sustainability within consumer and organisational contexts. His most recent work investigates consumer pro-environmental behaviour, food consumption, green hotel practices, corporate social responsibility and environmental strategies. His research has received funding from several universities and organisations in Australia and Vietnam. Ninh has published 50+ research papers in reputable marketing, hospitality, and tourism journals. He currently serves as an Associate Editor for the Journal of Consumer Behaviour and the Journal of Strategic Marketing.


Associate Professor Hoang Viet Nguyen is Vice President of Thuongmai University, Vietnam. He is currently leading the Business Sustainability Research Group hosted by the university. His broad research areas include consumer behaviour and strategic management. Viet has published his work in several well-known journals such as International Journal of Bank Marketing, Leisure Studies, British Food Journal, Publishing Research Quarterly and Social Responsibility Journal, among others. He has also obtained several research grants at the ministry, provincial and national levels.


Professor Clare D’Souza has a multidisciplinary background that involves environmental economics, commerce, to marketing and law; she has several years of practical experience in sustainability development. Prior to joining academia, she has held different positions at executive levels with international companies. Her research focuses on problem solving and decision-making processes within consumer and organisational contexts. Apart from obtaining several research grants, she has appointments with international research centres to work on multidisciplinary related projects. She has published in reputable journals, for example, Journal of Business Research, Journal of Business Ethics, Journal of Cleaner Production, Food Quality and Preference, International Journal of Consumer Studies, European Journal of Marketing, Journal of Retailing and Consumer Services. She has won the National Award for curriculum development in education and has also acquired the Deans/La Trobe University and Faculty awards for curriculum design.


Carolyn is a Professor in Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental and social issues. She is currently the BSc Business Management Programme Director and a Cardiff Business School Public Value Engagement Fellow. She is also Cardiff Business Schools Academic Director of Estates, a role which to date has successfully implemented sustainability and circular economy into all of the Business Schools space development and refurbishment projects. She has published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others and published an edited collection of ethical and social marketing contributions. Carolyn is the long-standing Editor in-Chief of the Journal of Strategic Marketing where she strives to support publications from established academics, and to encourage early career academics to develop their work from conception to publication. Her current research interests focus on marketing’s contribution to society and the community; public value engagement in circular economy and branding and brand engagement. Her research is collaborative and has an impact on small businesses, policymakers and society engaging in dialogue to improve society and the environment.

Bibliographic Information

Buying options

USD 149.00
Price excludes VAT (USA)
  • ISBN: 978-981-19-2408-8
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book
USD 199.99
Price excludes VAT (USA)