Skip to main content
SpringerLink
Log in

Marketing and Smart Technologies

Proceedings of ICMarkTech 2021, Volume 2

  • Conference proceedings
  • © 2022

Overview

Editors:
  1. José Luís Reis

    1. University Institute of Maia—ISMAI, Maia, Portugal

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Marc K. Peter

    1. FHNW School of Business, University of Applied Sciences and Arts, Olten, Switzerland

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  3. Ricardo Cayolla

    1. Universidade Portucalense, Porto, Portugal

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  4. Zorica Bogdanović

    1. Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Discusses smart technologies for effective solutions in business and marketing
  • Presents the outcomes of the ICMarkTech 2021 conference, held during 2 – 4 December 2021
  • Serves as a reference resource for researchers and practitioners in academia and industry

Part of the book series: Smart Innovation, Systems and Technologies (SIST, volume 280)

Included in the following conference series:

Conference proceedings info: ICMarkTech 2021.

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 329.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (61 papers)

  1. Front Matter

    Pages i-xiv
    Download chapter PDF

  2. Blockchain Applied to Marketing

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Marketing SeeLigg, a Private Electric Chargers Sharing Network

      • Alexandre Sousa, Renata Barbosa, Pedro Alexandre, Bruno Nini
      Pages 3-11

    3. Application of Smart Contracts in Online Product Procurement

      • Julián David González Vásquez, Carlos Enrique Montenegro Marín, Paulo Alonso Gaona García, Javier Parra Fuente
      Pages 13-24

    4. Investing with Cryptocurrencies Between Risk and Profit

      • José Antonio García Pereáñez
      Pages 25-34

    5. Drivers of e-Relational Capital in the Retail Industry

      • Valentina Vukmirović, Milenko Radonić, Miloš Milosavljević
      Pages 35-47

  3. Innovative Business Models and Applications for Smart Cities

    1. Front Matter

      Pages 49-49
      Download chapter PDF

    2. Cultural Micro-nodes for Smart Cities

      • Carole Edrich, Drago Indjic
      Pages 51-61

    3. Sociocultural Trend Reports as an Intelligence Tool of Strategic Cultural Management

      • Nelson Pinheiro Gomes, William Afonso Cantú
      Pages 63-74

    4. Employing Trait Emotional Intelligence in an Adaptive E-learning Environment

      • Teklehaimanot Embaye, Zorica Bogdanović, Dušan Barać, Tamara Naumović, Božidar Radenković
      Pages 75-86

    5. Cyber-Physical Systems and Digital Twins as a Concept of Building the World of Intellectual Technologies and Management of Production Processes

      • Tatyana Astakhova, Mikhail Kolbanev, Anna Krasnova
      Pages 87-94

    6. Towards an Impartial Evaluation of Cities’ Smartness: A Multivariate Statistical Approach

      • Veljko Uskoković, Milica Maričić, Veljko Jeremić
      Pages 95-103

  4. Customer Data Management and CRM

    1. Front Matter

      Pages 105-105
      Download chapter PDF

    2. HJ-BIPLOT as a Basis for the Search of Clusters Based on Pension Indicators for Latin American Countries

      • Cristian Cornejo, Claudio Ruff, Luis Benítes, Joe Alexis González, Purificación Galindo
      Pages 107-124

    3. Macroeconomic Relations Between Chile and Africa Observed Through Big Data Analysis. Realities and Perspectives

      • Claudio Ruff, Marcelo Ruiz, Alexis Matheu, Virginie Delalande, Luis Benites
      Pages 125-138

    4. The Role of Values and Attitudes in Consumer Intention to Buy Green Technology Products

      • Marianna Halinen, Pradipta Halder, Tommi Laukkanen
      Pages 139-148

    5. The Influence of Post-purchase Experience on Customer Loyalty in the Telecommunications Sector in Portugal

      • Mafalda Morais, José Luís Reis, Mafalda Nogueira, Mafalda Ferreira
      Pages 149-161

    6. Non-quality Costs in Clinical Laboratories and Their Implications in Brand Development: Case Study

      • Gladys Irene Arboleda Posada, David Alberto García Arango, Aura María Vasco Ospina
      Pages 163-175

  5. Gamification Technologies to Marketing

    1. Front Matter

      Pages 177-177
      Download chapter PDF

    2. The Moderating Effect of Knowledge on the Virtual Market in FIFA Ultimate Team

      • Sebastian Pomikło, Artur Strzelecki
      Pages 179-188
Back to top

Keywords

About this book

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Editors and Affiliations

  • University Institute of Maia—ISMAI, Maia, Portugal

    José Luís Reis

  • FHNW School of Business, University of Applied Sciences and Arts, Olten, Switzerland

    Marc K. Peter

  • Universidade Portucalense, Porto, Portugal

    Ricardo Cayolla

  • Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia

    Zorica Bogdanović

About the editors

José Luís Reis done Ph.D. in Technologies and Information Systems from the University of Minho and is professor with the title of specialist in Management and Administration by IPAM—Porto. He is a professor at ISMAI and IPAM and an integrated researcher in LIACC—Laboratory of Artificial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing, and strategic regional planning. He is the author of scientific papers and articles in the fields of information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely Personalization in Marketing—Technologies and Information Systems, Marketing in Agri-food—Fundamentals and Case Studies, Gamification Model for SMEs, and Marketing and Smart Technologies.


Marc K. Peter received his Doctorate from CSU Sydney; he is an executive MBA from UAS Bern/Babson College/PKU Beijing and a master of Marketing from the University of Basel. He is a fellow of both the British Computer Society and the Chartered Institute of Marketing. He is a professor of Digital Business and the head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. His research and teaching areas are digital transformation, digital marketing, new work, and cybersecurity.


Ricardo Cayolla done Ph.D. in “Marketing and Strategy” and is an associate professor at University Portucalense and the director of REMIT research unit. He is an author of seven books and a visiting professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China; since March 2017, he is the neuroscience co-creator of the projects “Super-Humans” and “How Humans Learn.” He is also post-graduated in Design Thinking for Business Innovation by ESADE (Spain). Ricardo Cayolla conducts original research and integrates investigation done in neurosciences, applying it in several areas of the business world. Consumer neurosciences, consumer-brand relationships, and sport marketing are his main research interest areas. Ricardo Cayolla is a former professional tennis player and keeps its activity in this field as tennis coach. As sports specialist, he has developed an innovative training system and applied for over twenty years. He has also a significant activity as writer, with a number of published books, and speaker in the media.
 
Zorica Bogdanović Ph.D. is an associate professor at Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc., and Ph.D. studies. Her professional and scientific interests include e-business, Internet marketing, Internet technologies, and Internet of things. Results of her research have been published in many well-known international journals and conference proceedings. She is member of IEEE and secretary of IEEE Computer chapter CO 16. She is in chair of seminar of IEEE Computer chapter CO 16. She is in chair of the summer school “E-business technologies” at Faculty of Organizational Sciences since 2014. Since 2016, she is in chair of Center for Internet of things. She was the head of Department of e-business at Faculty of Organizational Sciences 2017–2021.

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation