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  • © 2021

The Post-Pandemic Business Playbook

Customer-Centric Solutions to Help Your Firm Grow

Palgrave Macmillan

Authors:

(view affiliations)
  • Ofer Mintz

  • Presents the book's three themes built around a proposed innovative “anchor” framework

  • Includes a number of managerial and customer interviews as mini case studies

  • Reviews how firms pivoted their marketing strategies in previous pandemics such as SARS

Sections

eBook
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  • ISBN: 978-981-16-5868-6
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Hardcover Book
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Table of contents (15 chapters)

About this book

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.
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Keywords

  • Marketing
  • Customer Centricity
  • Business Strategy
  • New Normal
  • COVID-19
  • Customer Behavior
  • COVID-19 Economic Crisis
  • Customer Centric Growth Strategies
  • Digital Footprint
  • Customers Digital Experience
  • Developing Emotional Connections
  • Diversifying new customer markets
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Reviews

The Post-Pandemic Business Playbook is a must-read to help reengineer our paradigms and provide businesses
the toolsets to compete in today’s globally-connected, digitally-fuelled, hyper-intimate competitive environment.

— Laura Anderson, Chairman of OneGlobalVenture, technology entrepreneur, future industries advocate, and “The Future OF”, “Empowering the Future” and “You are the Future” Awards Founder


Mintz provides a masterful consumer-centric perspective on how the COVID pandemic led not just to hardships, but also to opportunities. Some businesses have collapsed while others have thrived. All businesses have a better chance of success if they read The Post-Pandemic Business Playbook and adopt a consumer-centric approach to their market.

— David J. Reibstein, William Woodside Professor of Marketing, The Wharton School, University of Pennsylvania


This book is an invaluable resource for any business leader wanting to understand how customer behavior is changing due to the impact of COVID-19. A perfect mix of research, theory, and real-world examples that can be used as a toolkit to help businesses adapt and grow. 

—Gai Le Roy, CEO, Interactive Advertising Bureau Australia

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Authors and Affiliations

  • UTS Business School, University of Technology Sydney, Sydney, Australia

    Ofer Mintz

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About the author

Ofer Mintz is Associate Head of the Marketing Department at the UTS Business School at the University of Technology Sydney. He is a globally recognized expert in formulating customer-centric solutions to address problems organizations face, evidenced by his publications in leading journals, talks on five continents, award-winning classes, and experiences assisting firms. 
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Bibliographic Information

  • Book Title: The Post-Pandemic Business Playbook

  • Book Subtitle: Customer-Centric Solutions to Help Your Firm Grow

  • Authors: Ofer Mintz

  • DOI: https://doi.org/10.1007/978-981-16-5868-6

  • Publisher: Palgrave Macmillan Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021

  • Hardcover ISBN: 978-981-16-5867-9

  • eBook ISBN: 978-981-16-5868-6

  • Edition Number: 1

  • Number of Pages: XIX, 224

  • Number of Illustrations: 70 illustrations in colour

  • Topics: Marketing, Digital Marketing, Customer Relationship Management, Consumer Behavior

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Access via your institution
eBook
USD 29.99
Price excludes VAT (USA)
  • ISBN: 978-981-16-5868-6
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book
USD 37.99
Price excludes VAT (USA)
Learn about institutional subscriptions