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  • Conference proceedings
  • © 2022

Communication and Smart Technologies

Proceedings of ICOMTA 2021

  • Presents research works in the field of communication and applied technologies

  • Provides original works presented at ICOMTA 2021 held Del Rosario University, Bogotá, Colombia

  • Serves as a reference for researchers and practitioners in academia and industry

Conference proceedings info: ICOMTA 2021.

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  • ISBN: 978-981-16-5792-4
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  • Tax calculation will be finalised during checkout
Softcover Book USD 279.99
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Hardcover Book USD 279.99
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Table of contents (56 papers)

  1. Front Matter

    Pages i-xviii
  2. Digital Communication, Systems and Processes

    1. Front Matter

      Pages 1-1
    2. Absences Predictive Model of for the Outpatient Unit in a Public Hospital

      • D. M. Rivero-Albarrán, F. I. Rivas-Echeverría, P. M. Villareal, S. M. Arciniegas
      Pages 3-12
    3. Automatic Data Warehouse Generation Model from BI Requirements in Natural Language

      • Carlos Andrés Pizarro, Gabriel Novillo, German Montejano
      Pages 13-21
    4. Examining the Tech Stacks of Czech and Slovak Untrustworthy Websites

      • Jozef Michal Mintal, Anna Macko, Marko Paľa, Františka Pirosková, Pavlo Yakubets, Jaroslav Ušiak et al.
      Pages 31-39
    5. A Prospective Model of a Digital Epidemiological Surveillance 4.0 Based on the Peruvian Public Health System

      • María Arangurí, Jessie Bravo, Roger Alarcón, Alan Rodriguez, David Correa
      Pages 40-50
    6. The Relevance of Internal Communication in Innovation Processes: The Bosch Case Study

      • Teresa Ruão, Sandra Marinho, Sónia Silva
      Pages 51-60
    7. Model Maturity to Determine Student Profile During COVID-19 Pandemic at Public University

      • Jessie Bravo, Janet Aquino, Roger Alarcón, Nilton Germán
      Pages 61-70
  3. Political Communication, Technology and Applications

    1. Front Matter

      Pages 71-71
    2. When Memes Become a Serious Business: Memetics as a Political Communication Strategy in the United States and Ecuador

      • Marco López-Paredes, Andrea Carrillo-Andrade, Paulo Carlos López-López
      Pages 82-93
    3. LatamCovidNewsCheck. Meta-classification of Fact Checking Platforms in Latin America During the Covid-19 Pandemic

      • Ignacio Balcázar, Angel Torres-Toukoumidis, Gabriela Balcazar
      Pages 104-113
    4. The Media and the Spanish Monarchy: The Mediating Role of Ideology

      • Antonio Garrido Rubia, Antonia Martínez Rodríguez, Alberto Mora Rodríguez
      Pages 114-122
    5. Post-feminism and Post-truth in Reggaeton Video Clips on Youtube

      • Dámaris Beatriz Alcántara-Segura, Lorena Teresa Espinoza-Robles
      Pages 123-130
    6. Framing and Immigration: New Frames in Media and Social Networks

      • Andrés Tirado-Espín, Ubaldo Cuesta, Luz Martínez-Martínez, Diego Almeida-Galárraga
      Pages 140-152
    7. Is Facebook a Tool to Achieve True Friendship? A Study from an Ascetic Perspective

      • Juan Gabriel García-Huertas, Pablo Garrido-Pintado, Pável Sidorenko-Bautista
      Pages 164-172

Other Volumes

  1. Communication and Smart Technologies

    Proceedings of ICOMTA 2021

About this book

This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2021), jointly organized by Universidad del Rosario (Bogotá, Colombia); the University of Vigo (Galicia, Spain); the University of Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, Spain); the University of A Coruña (Galicia, Spain); and the Information and Technology Management Association (ITMA), during September 2021. It covers recent advances in the field of digital communication and processes digital social media, software, big data, data mining, and intelligent systems.


  • Digital Communication
  • Communication, Health, Politics and Technology
  • Artificial Intelligence
  • Digital Social Media
  • Big Data
  • Data Mining
  • Intelligent Systems
  • ICOMTA 2021

Editors and Affiliations

  • ISEG, Universidade de Lisboa, Lisboa, Portugal

    Álvaro Rocha

  • Universidad del Rosario, Bogotá D.C., Colombia

    Daniel Barredo

  • University of Santiago de Compostela, Santiago de Compostela, Spain

    Paulo Carlos López-López

  • Universidade da Coruña, A Coruña, Spain

    Iván Puentes-Rivera

About the editors

Álvaro Rocha holds the title of Honorary Professor, and holds a D.Sc. in Information Science, Ph.D. in Information Systems and Technologies, M.Sc. in Information Management, and B.Cs. in Computer Science. He is a professor of Information Systems at the University of Lisbon – ISEG, and a researcher at the ADVANCE (the ISEG Centre for Advanced Research in Management. He is also the president of AISTI (the Iberian Association for Information Systems and Technologies), chair of the IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter, and editor-in-chief of both JISEM (Journal of Information Systems Engineering & Management) and RISTI (Iberian Journal of Information Systems and Technologies). Moreover, he has served as a vice-chair of Experts for the European Commission’s Horizon 2020 program, and as an expert at the COST - intergovernmental framework for European Cooperation in Science and Technology, at the Government of Italy’s Ministry of Universities and Research, at the Government of Latvia’s Ministry of Finance, at the Government of Mexico's National Council of Science and Technology, and at the Government of Polish's National Science Centre.

Daniel Barredo Ibáñez is an associate professor in the Journalism and Public Opinion program of the Universidad del Rosario (Colombia) and a director of the Journalism Laboratory of the same institution. He is currently the coordinator of the Working Group on Digital Communication, Networks, and Processes of the Latin American Association of Communication Researchers. In addition, he is a visiting researcher at the Fudan Development Institute at Fudan University (China). He has written more than 100 works on topics related to social media, political participation, organizational discourse or communication in Spain, Colombia, Mexico, or Ecuador. He has a Ph.D. in Journalism from the University of Malaga, a master's degree and expert in Communication, and a degree in Hispanic Philology and Audiovisual Communication from the University of Granada, and has an H index of 14 and is accredited as a senior researcher, the highest qualification granted by the Science Ministery of Colombia.

Paulo Carlos López-López is a professor and researcher in the Department of Political Science and Sociology at the University of Santiago de Compostela (USC), Ph.D. in Communication, journalist, and political scientist. He is a member of the International Research Network on Communication Management, the Political Research Team of the USC, and the Iberian Association of Information Systems and Technologies. He has published more than sixty scientific papers on topics such as communication, social media, and political science. He was the director of the group "Media, Applied Technologies, and Communication" and the director of a postgraduate degree in Political Communication in Ecuador. He was awarded the Drago 2019 research award for his study on transparency and has work experience on electoral campaigns, organizational communication, press office, and parliament management.  He has an H Index of 7 and is an accredited professor in the category Contracted Doctor by the Quality Department of the Galician University System (ACSUG).


Iván Puentes Rivera is Ph.D. in Communication, a master in Research in Communication, and a graduate in Advertising and Public Relations from the University of Vigo; he is a professor in the Area of Audiovisual Communication and Advertising at the University of A Coruña (UDC) and a member of the research group CP2: Persuasive Communication of the University of Vigo, as well as the technical secretary of XESCOM (International Network for Research in Communication Management). His main lines of research focus on political communication and electoral campaigns, public relations in this field, disinformation, and fact-checking in political debate and electoral debates on television. Along with this, he also highlights his research work in relation to public television and, in particular, about transparency in radio and television broadcasters of this type. Outside the University, he has a wealth of professional experience in the field of public management and communication. A Coruña, Spain.

Bibliographic Information

Buying options

eBook USD 219.00
Price excludes VAT (USA)
  • ISBN: 978-981-16-5792-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 279.99
Price excludes VAT (USA)
This title has not yet been released. You will be able to pre-order it soon.
Hardcover Book USD 279.99
Price excludes VAT (USA)