Overview
- Presents a unique blend of content relating to the management and growth of a small business
- Offers original case studies with application to real practice
- Provides teaching and learning notes and exercises
Part of the book series: Springer Texts in Business and Economics (STBE)
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About this book
This workbook accompanies the textbook Small Business Management: Theory and Practice.
The textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards.
For postgraduate students that are keen to ‘make a difference’, this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures.
In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.
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Keywords
- small business management
- business growth
- small business sector
- owner-manager
- new venture creation
- small-to-medium enterprise
- business strategy
- SME
- human resource management
- HRM
- financial management
- franchise
- information and communications technology
- enterprise resource management
- knowledge management
- customer relationship management
Table of contents (14 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the authors
Tim Mazzarol is Professor at the University of Western Australia, Perth, Australia, specialising in entrepreneurship, innovation, small business management, marketing, and strategy. His research interests lie in strategic management of small firms, innovation and commercialisation management in small firms, entrepreneurship, and cooperative enterprise, amongst others.
Sophie Reboud is Head of Research and Professor of Strategy and Management of Innovation at the Burgundy School of Business, Dijon, France. Her research focuses on small business and SMEs, innovation, entrepreneurship, and strategy.
Bibliographic Information
Book Title: Workbook for Small Business Management
Book Subtitle: Theory and Practice
Authors: Tim Mazzarol, Sophie Reboud
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-981-13-9513-0
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2020
Softcover ISBN: 978-981-13-9512-3Published: 02 December 2019
eBook ISBN: 978-981-13-9513-0Published: 21 November 2019
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 4
Number of Pages: XIV, 269
Number of Illustrations: 85 b/w illustrations