Table of contents
About this book
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.
Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
Sports Mega-Events Olympic Games Commonwealth games FIFA World Cup emerging states Winter Olympic Games Mega-Events and Globalization
- DOI https://doi.org/10.1007/978-981-13-7952-9
- Copyright Information The Editor(s) (if applicable) and The Author(s) 2019
- Publisher Name Palgrave Pivot, Singapore
- eBook Packages Social Sciences Social Sciences (R0)
- Print ISBN 978-981-13-7951-2
- Online ISBN 978-981-13-7952-9
- Buy this book on publisher's site