Overview
- Brings together empirical research on ethics, sustainability and social responsibility in marketing
- Analyzes the impact and importance of ethical consumerism
- Sheds light on the role of marketing in helping in the development and well-being of society
Part of the book series: Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application (AFSGFTA)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (14 chapters)
-
Ethics and Social Responsibility in Marketing
-
Sustainability in Marketing
Keywords
About this book
Editors and Affiliations
About the editors
Sebnem Burnaz is Dean of ITU Institute of Social Sciences at the Istanbul Technical University, Istanbul, Turkey.
Bibliographic Information
Book Title: Ethics, Social Responsibility and Sustainability in Marketing
Editors: Ipek Altinbasak-Farina, Sebnem Burnaz
Series Title: Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application
DOI: https://doi.org/10.1007/978-981-13-7924-6
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2019
Hardcover ISBN: 978-981-13-7923-9Published: 18 July 2019
Softcover ISBN: 978-981-13-7926-0Published: 14 August 2020
eBook ISBN: 978-981-13-7924-6Published: 03 July 2019
Series ISSN: 2509-7873
Series E-ISSN: 2509-7881
Edition Number: 1
Number of Pages: XXVIII, 279
Number of Illustrations: 13 b/w illustrations, 7 illustrations in colour
Topics: Marketing, Business Ethics, Sustainability Management