Contemporary Case Studies on Fashion Production, Marketing and Operations

  • Pui-Sze Chow
  • Chun-Hung Chiu
  • Amy C. Y. Yip
  • Ailie K. Y. Tang

Part of the Springer Series in Fashion Business book series (SSFB)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Cases on Fashion Production

  3. Cases on Fashion Branding and Marketing

    1. Front Matter
      Pages 57-57
    2. Julie McColl, Catherine Canning, Linda Shearer, Louise McBride
      Pages 59-71
    3. Andrea Runfola, Silvia Ranfagni, Simone Guercini
      Pages 73-88
  4. Cases on Fashion Retailing and Operations

    1. Front Matter
      Pages 119-119
    2. Peter Bug, Natalie Gordon, Ann-Sophie Staudenmaier
      Pages 139-163
    3. Xiangyu Lai, Shiting Song, Yaqing Xu, Chun-Hung Chiu
      Pages 165-179
  5. Cases on Sustainability and Fashion Industry

  6. Back Matter
    Pages 241-243

About this book


This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.


Case Studies in Fashion Business Contemporary Practices in Fashion Industry Sustainable Practices in Fashion Business Branding and Internationalization of Fashion Brands Retail Operations in Fashion Business

Editors and affiliations

  • Pui-Sze Chow
    • 1
  • Chun-Hung Chiu
    • 2
  • Amy C. Y. Yip
    • 3
  • Ailie K. Y. Tang
    • 4
  1. 1.Centennial CollegePokfulamHong Kong
  2. 2.Sun Yat-Sen UniversitySun Yat-Sen Business School Sun Yat-Sen UniversityGuangzhouChina
  3. 3.City University of Hong KongKowloonHong Kong
  4. 4.Centennial CollegePokfulamHong Kong

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Singapore Pte Ltd. 2018
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-10-7006-8
  • Online ISBN 978-981-10-7007-5
  • Series Print ISSN 2366-8776
  • Series Online ISSN 2366-8784
  • Buy this book on publisher's site