Fashion & Music

  • Jochen Strähle

Part of the Springer Series in Fashion Business book series (SSFB)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Jochen Strähle, Anna-Christina Kriegel
    Pages 7-30
  3. Jochen Strähle, Jennifer Rödel
    Pages 31-49
  4. Jochen Strähle, Noemi Jahne-Warrior
    Pages 51-69
  5. Jochen Strähle, Ronja Hohls
    Pages 71-92
  6. Jochen Strähle, Mara Keibel
    Pages 93-115
  7. Jochen Strähle, Gabriele Strobl
    Pages 117-133
  8. Jochen Strähle, Patricia Dürr
    Pages 135-158
  9. Jochen Strähle, Charline Susan Jackson
    Pages 159-176
  10. Jochen Strähle, Myriam Töpfer
    Pages 177-199
  11. Jochen Strähle, Lukas Köhneke
    Pages 201-221
  12. Jochen Strähle, Franziska Lang
    Pages 223-243
  13. Jochen Strähle, Lena Bulling
    Pages 245-264

About this book


This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. 
In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role o
f music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).


Fashion in the music business Music in the fashion business Influence of music on fashion trends hypercompetition of fashion industry cosumer demands grunge music social aspect of fashion and music

Editors and affiliations

  • Jochen Strähle
    • 1
  1. 1.Reutlingen UniversityReutlingenGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Singapore Pte Ltd. 2018
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-10-5636-9
  • Online ISBN 978-981-10-5637-6
  • Series Print ISSN 2366-8776
  • Series Online ISSN 2366-8784
  • Buy this book on publisher's site