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Culture and Communication in Thailand

  • Book
  • © 2017


  • Offers good analyses of Thai culture and digital communication
  • Explores the use of social networks in the contexts of Thai Buddhism
  • Examines a host of contemporary issues
  • Includes supplementary material:

Part of the book series: Communication, Culture and Change in Asia (CCCA, volume 3)

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About this book

This book features research papers that examine a host of contemporary issues in Thailand. Coverage includes culture, gender violence, tourism, human trafficking, environmental and ecological issues, sustainability and the sufficiency economy, the (mis)handling of elephants, and more. It features a sociological and anthropological perspective with a dash of communication for sustainable social change.

The papers investigate the various phases of communication technology and its impact on cultural change in the country. They explore the use of social networks and privacy issues as well as ethical journalism in the contexts of Thai Buddhism, Thai culture, and other enabling environmental factors.

The contributors focus on documentary research of both quantitative and qualitative data on Thai social change as a consequence of globalization and digital technology. They first provide a generaloverview of social media and communication in the country. Next, the authors go on to explore the specifics of digital communication. This includes a look at its impact on the various ways of Thai communication given politico-economic and religious influences.

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Table of contents (10 chapters)

Authors and Affiliations

  • Fecund Communication, Chiangmai, Thailand

    Patchanee Malikhao

About the author

Patchanee Malikhao is a Thai and a Belgian who received a PhD in Sociology from the University of Queensland in Australia. She has worked and received extensive trainings in the fields of Communication for Social Change, Imaging Technology, Social Science Research Methods and Data Analyses in Belgium, Australia, and the United States. She was a recipient of many scholarships and awards, including the Fulbright Scholarship, the Australian Postgraduate Award, and the Outstanding Teacher Award. She worked as researcher and lecturer in the School of Public Health at the University of Massachusetts, Amherst, USA; and at Chulalongkorn University and Thammasat University in Bangkok, Thailand. She joined the CSSC Center at UMass Amherst as Senior Fellow in 2010. Currently she is Director of Fecund Communication based in Thailand providing research and consultation/lecture in Health Communication and Communication for Sustainable Social Change to many institutions in the People’s Republic ofChina, Western Europe, and North America.

Patchanee has published widely in the field of Health Communication, Social Change, Globalization/Localization, HIV/AIDS Sociology, Communication and Sustainable Development, Thai Culture, and Buddhism. Her latest book is “Effective Health Communication for Sustainable Social Change”, published by Nova Publishers, New York, USA in 2016. She is also the author of “Sex in the Village. Culture, Religion and HIV/AIDS in Thailand”, published by Southbound & Silkworm Publishers: Penang-Chiang Mai, 2012.

Bibliographic Information

  • Book Title: Culture and Communication in Thailand

  • Authors: Patchanee Malikhao

  • Series Title: Communication, Culture and Change in Asia

  • DOI:

  • Publisher: Springer Singapore

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2017

  • Hardcover ISBN: 978-981-10-4123-5Published: 10 May 2017

  • Softcover ISBN: 978-981-13-5055-9Published: 12 December 2018

  • eBook ISBN: 978-981-10-4125-9Published: 02 May 2017

  • Series ISSN: 2366-4665

  • Series E-ISSN: 2366-4673

  • Edition Number: 1

  • Number of Pages: XXVII, 141

  • Number of Illustrations: 1 b/w illustrations

  • Topics: Communication Studies, Regional and Cultural Studies, Cultural Studies

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