Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014)

Business and Social Sciences

  • Mohd Amli Abdullah
  • Wan Kalthom Yahya
  • Nazirah Ramli
  • Siti Rosiah Mohamed
  • Badli Esham Ahmad

Table of contents

  1. Education

    1. Front Matter
      Pages 365-365
    2. Fahmi Zaidi Bin Abdul Razak, Azlina Abu Bakar, Wan Salihin Wong Abdullah, Mohd Amli Abdullah
      Pages 367-375
    3. Zuraini Hanim Zaini, Hussein Bawazir
      Pages 377-384
    4. Mohd Norafizal Abd Aziz, Rafidah Md Noor, Norazlina Khamis
      Pages 403-414
    5. Rosita Aminullah, Jun Nirlawati Mohd Sahidol
      Pages 415-423
    6. Fazlin Zaini, Sandheep Sugathan, Siti Nadiah Md Sabri, Siti Syahida Abd Malek, Safura Najlaa Mat Salleh, Puteri Hafawati Faizan
      Pages 425-431
    7. Ahmad Zabidi Abdul Razak, Kazi Enamul Hoque, Simin Ghavifekr, Norazana Mohd Nor
      Pages 449-467
    8. Fahima Mohamed Bannur, Saidatul Akmar Zainal Abidin, Asiah Haji Jamil
      Pages 469-481
    9. Norlaila Abdullah, Roslan Abdul Wahab, Norlaila Mohd Din, Faizah Azam Ahmad Azam
      Pages 483-493
    10. Zarith Sofiah Othman, Zulkifli Ab. Ghani Hilmi, Mariathy Karim
      Pages 495-504
    11. Safura Adeela Sukiman, Haslenda Yusop, Rashidah Mokhtar, Nur Huda Jaafar
      Pages 505-516
    12. Fook Yuen Chan, Gurnam Kaur Sidhu, Fong Lai Lee
      Pages 517-529
    13. Rofizah Mohammad, Khalilah Jamaluddin, Nur Riza Mohd Suradi, Hazura Mohamed
      Pages 531-541
    14. Puteri Rohani Megat Abdul Rahim, Norasyikin Abdul Malik
      Pages 543-553
    15. Norasyikin Abdul Malik, Puteri Rohani Megat Abdul Rahim
      Pages 555-565
    16. Gurnam Kaur Sidhu, Peck Choo Lim, Yuen Fook Chan, Lai Fong Lee, Fazyudi Ahmad Nadzri, Siti Hajar Aishah Mohd Azkah
      Pages 567-578
    17. Lai Fong Lee, Gurnam Kaur Sidhu, Yuen Fook Chan, Sian Hoon Teoh, Geethanjali Narayanan, Mohd Ismail Azizi Md Ishak
      Pages 579-589

About these proceedings


This book features more than 95 papers that were presented at the bi-annual Regional Conference on Science, Technology and Social Sciences, RCSTSS 2014, which was organized by Universiti Teknologi MARA Pahang. It covers topics ranging from communications studies, politics, psychology, education, religious studies as well as business and economics.

The papers, which have been carefully reviewed, include research conducted by academicians locally, regionally and globally. They detail invaluable insights on the important roles played by the various disciplines in science, technology and social sciences. 

Coverage includes accounting, art and design, business, communication, economics, education, finance, humanity, information management, marketing, music, religion, social sciences and tourism. Throughout, clear illustrations, figures and diagrams complement the research.

The book is a significant point of reference to academicians and students who want to pursue further research in their respective fields. It also serves as a platform to disseminate research findings as a catalyst to bring out positive innovations on the development of the region.


Customer satisfaction Employability Financial Management Learning and education Problem Solving Service quality

Editors and affiliations

  • Mohd Amli Abdullah
    • 1
  • Wan Kalthom Yahya
    • 2
  • Nazirah Ramli
    • 3
  • Siti Rosiah Mohamed
    • 4
  • Badli Esham Ahmad
    • 5
  1. 1.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia
  2. 2.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia
  3. 3.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia
  4. 4.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia
  5. 5.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media Singapore 2016
  • Publisher Name Springer, Singapore
  • eBook Packages Social Sciences
  • Print ISBN 978-981-10-1456-7
  • Online ISBN 978-981-10-1458-1
  • Buy this book on publisher's site