Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014)

Business and Social Sciences

  • Mohd Amli Abdullah
  • Wan Kalthom Yahya
  • Nazirah Ramli
  • Siti Rosiah Mohamed
  • Badli Esham Ahmad

Table of contents

  1. Social Sciences

    1. Wan Abdul Hayyi Wan Omar, Mohd Shahrizal Nasir, Mohd Firdaus Yahaya, Zulazhan Ab. Halim
      Pages 971-980
    2. Saharani Abdul Rashid, Puzziawati Ab. Ghani, Noorizam Daud, Zulkifli Ab Ghani Hilmi, Siti Noorul Ain Nor Azemi, Sharifah Norhuda Syed Wahid et al.
      Pages 981-990
    3. Siti Aishah Mohamad, Ilyani Azer, Musramaini Mustapha, Hasni Abdullah
      Pages 991-997
  2. Tourism

    1. Front Matter
      Pages 1007-1007
    2. Siti Suriawati Isa, Hassan Mohamed Zakaria, Siti Salwa Isa
      Pages 1009-1021
    3. Zamru Ajuhari, Siti Suriawati Isa, Azlizam Aziz
      Pages 1023-1039
    4. Muzalwana Abdul Talib, Nur Juliana Abdul Shukor
      Pages 1053-1062

About these proceedings


This book features more than 95 papers that were presented at the bi-annual Regional Conference on Science, Technology and Social Sciences, RCSTSS 2014, which was organized by Universiti Teknologi MARA Pahang. It covers topics ranging from communications studies, politics, psychology, education, religious studies as well as business and economics.

The papers, which have been carefully reviewed, include research conducted by academicians locally, regionally and globally. They detail invaluable insights on the important roles played by the various disciplines in science, technology and social sciences. 

Coverage includes accounting, art and design, business, communication, economics, education, finance, humanity, information management, marketing, music, religion, social sciences and tourism. Throughout, clear illustrations, figures and diagrams complement the research.

The book is a significant point of reference to academicians and students who want to pursue further research in their respective fields. It also serves as a platform to disseminate research findings as a catalyst to bring out positive innovations on the development of the region.


Customer satisfaction Employability Financial Management Learning and education Problem Solving Service quality

Editors and affiliations

  • Mohd Amli Abdullah
    • 1
  • Wan Kalthom Yahya
    • 2
  • Nazirah Ramli
    • 3
  • Siti Rosiah Mohamed
    • 4
  • Badli Esham Ahmad
    • 5
  1. 1.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia
  2. 2.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia
  3. 3.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia
  4. 4.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia
  5. 5.Universiti Teknologi MARA PahangBandar Pusat Jengka, PahangMalaysia

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media Singapore 2016
  • Publisher Name Springer, Singapore
  • eBook Packages Social Sciences
  • Print ISBN 978-981-10-1456-7
  • Online ISBN 978-981-10-1458-1
  • Buy this book on publisher's site