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Table of contents (13 chapters)
Keywords
About this book
Editors and Affiliations
Bibliographic Information
Book Title: Research traditions in marketing
Editors: Gilles Laurent, Gary L. Lilien, Bernard Pras
Series Title: International Series in Quantitative Marketing
DOI: https://doi.org/10.1007/978-94-011-1402-8
Publisher: Springer Dordrecht
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eBook Packages: Springer Book Archive
Copyright Information: Springer Science+Business Media New York 1994
Hardcover ISBN: 978-0-7923-9388-7Published: 31 January 1994
Softcover ISBN: 978-94-010-4615-2Published: 24 December 2012
eBook ISBN: 978-94-011-1402-8Published: 06 December 2012
Series ISSN: 0923-6716
Series E-ISSN: 2199-1057
Edition Number: 1
Number of Pages: XXII, 442