About this book
Introduction
This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’.
A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
Keywords
CRM E-Commerce E-Service Electronic Market Electronic Services Marketing Service Industry e-services
Bibliographic information
- DOI https://doi.org/10.1007/978-3-8350-9614-1
- Copyright Information Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2007
- Publisher Name DUV
- eBook Packages Business and Economics
- Print ISBN 978-3-8350-0801-4
- Online ISBN 978-3-8350-9614-1
- Buy this book on publisher's site