Market Entry Strategies of Foreign Telecom Companies in India

  • Authors
  • Kiruba Jeyaseeli Benjamin Levi

About this book

Introduction

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully.

Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.

Keywords

Indien Indische Telekom Markteintrittstrategie Telefongesellschaften Telekom management strategy

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8350-9453-6
  • Copyright Information Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2007
  • Publisher Name DUV
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8350-0607-2
  • Online ISBN 978-3-8350-9453-6
  • About this book