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Organizing Cross-Functional New Product Development Projects

The Phase-Specific Effects of Organizational Antecedents

  • Authors
  • Tobias┬áHuth

About this book

Introduction

Companies are looking for better ways to develop innovative products. In this regard, cross-functional teams (CFTs) are considered to be a key success factor. However, previous research indicates that the use of CFTs does not automatically lead to successful innovation. It appears that the employment of CFTs has to be implemented as systematically as well as other organizational activities.

On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of new cross-functional product development projects. The investigated antecedents are distinguished by organic and mechanistic designs as well as boundary spanning activities. New territory is entered by applying a phase-specific perspective. It is shown that certain antecedents (e.g. participative decision-making, top management support) should be permanently employed, while others (e.g. steering committees, central budgets) should be managed dynamically. Teams are advised to adopt a dynamic blend of flexibility and discipline while constantly interacting with external sources inside the organization.

Keywords

Flexibility Innovationsmanagement Innovationsprojekte Neuproduktentwicklung Projektmanagement creativity innovations organizations project management

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-9642-8
  • Copyright Information Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2008
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8350-0926-4
  • Online ISBN 978-3-8349-9642-8
  • Buy this book on publisher's site