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Table of contents (7 chapters)
Keywords
About this book
Reviews
Dr. Paul Marsden, Connected Marketing, Advocacy Drives Growth
“This rich analysis of word of mouth is intelligent, insightful and – frankly – inspiring. A must read for anyone who is seeking to extend their knowledge about this powerful and authentic medium.“ Dave Balter, CEO BzzAgent
About the author
Bibliographic Information
Book Title: Ripple Effect
Book Subtitle: How Empowered Involvement Drives Word of Mouth
Authors: Martin Oetting
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-8349-8372-5
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-2009-6Published: 24 September 2009
eBook ISBN: 978-3-8349-8372-5Published: 15 September 2010
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: XVIII, 151
Number of Illustrations: 22 b/w illustrations