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Table of contents (6 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Brand Community Management
Book Subtitle: Eine empirische Analyse am Beispiel der Automobilbranche
Authors: Vivian Hartleb
Series Title: Unternehmenskooperation und Netzwerkmanagement
DOI: https://doi.org/10.1007/978-3-8349-8333-6
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1893-2Published: 26 August 2009
eBook ISBN: 978-3-8349-8333-6Published: 28 October 2009
Edition Number: 1
Number of Pages: XXVII, 251
Number of Illustrations: 35 b/w illustrations
Topics: Marketing