Technology Acceptance of Connected Services in the Automotive Industry

  • Authors
  • Clemens Hiraoka

Table of contents

  1. Front Matter
    Pages I-XIX
  2. Clemens Hiraoka
    Pages 1-11
  3. Clemens Hiraoka
    Pages 119-128
  4. Back Matter
    Pages 129-150

About this book

Introduction

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

Keywords

Automobilbranche Automotive Industry Dienstleistung Innovation Technologieakzeptanz Telematik

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-8309-1
  • Copyright Information Gabler Verlag | GWV Fachverlage GmbH, Wiesbaden 2009
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-1870-3
  • Online ISBN 978-3-8349-8309-1
  • About this book