Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (5 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Determinanten der Kanalwahl im Multichannel-Kontext
Book Subtitle: Eine branchenübergreifende Untersuchung
Authors: Oliver Ehrlich
DOI: https://doi.org/10.1007/978-3-8349-6807-4
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-3038-5Published: 22 June 2011
eBook ISBN: 978-3-8349-6807-4Published: 29 June 2011
Edition Number: 1
Number of Pages: XX, 225
Number of Illustrations: 51 b/w illustrations
Topics: Marketing