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The Long Tail of Tourism

Holiday Niches and their Impact on Mainstream Tourism

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  • © 2011

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Table of contents (22 chapters)

Keywords

About this book

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many’. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

About the authors

Prof. Dr. Alexis Papathanassis specialises on Cruise Management and eTourism at the Bremerhaven University of Applied Sciences. He is also the chairman of the Cruise Research Society and Co-Director of the Institute for Maritime Tourism.

Bibliographic Information

  • Book Title: The Long Tail of Tourism

  • Book Subtitle: Holiday Niches and their Impact on Mainstream Tourism

  • Editors: Alexis Papathanassis

  • DOI: https://doi.org/10.1007/978-3-8349-6231-7

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011

  • Softcover ISBN: 978-3-8349-3062-0Published: 18 April 2011

  • eBook ISBN: 978-3-8349-6231-7Published: 23 April 2011

  • Edition Number: 1

  • Number of Pages: X, 220

  • Number of Illustrations: 24 b/w illustrations

  • Topics: Tourism Management, Marketing

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