Overview
Part of the book series: Applied Marketing Science / Angewandte Marketingforschung (APPMASC)
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Table of contents (7 chapters)
Keywords
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About the author
Bibliographic Information
Book Title: Contingency Factors of Marketing-Mix Standardization
Book Subtitle: German Consumer Goods Companies in Central and Eastern Europe
Authors: Roxana Codita
Series Title: Applied Marketing Science / Angewandte Marketingforschung
DOI: https://doi.org/10.1007/978-3-8349-6169-3
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2596-1Published: 09 December 2010
eBook ISBN: 978-3-8349-6169-3Published: 07 February 2011
Series ISSN: 2627-1982
Series E-ISSN: 2627-2008
Edition Number: 1
Number of Pages: XXII, 312
Number of Illustrations: 52 b/w illustrations
Topics: Marketing, Management