Authors:
- Dr. Sandra Teusner promovierte bei Prof. Dr. Hartmut H. Holzmüller am Lehrstuhl für Marketing der Technischen Universität Dortmund.
Part of the book series: Applied Marketing Science / Angewandte Marketingforschung (APPMASC)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Kunden-Hersteller-Beziehungen unter Berücksichtigung des Marktklimas
Book Subtitle: Eine empirische Studie im Bereich Fast Moving Consumer Goods
Authors: Sandra Teusner
Series Title: Applied Marketing Science / Angewandte Marketingforschung
DOI: https://doi.org/10.1007/978-3-8349-6007-8
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Softcover ISBN: 978-3-8349-2461-2Published: 28 July 2010
eBook ISBN: 978-3-8349-6007-8Published: 04 August 2010
Series ISSN: 2627-1982
Series E-ISSN: 2627-2008
Edition Number: 1
Number of Pages: XVIII, 254
Number of Illustrations: 38 b/w illustrations