Overview
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA, volume 38)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Similar content being viewed by others
Keywords
Table of contents (5 chapters)
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität
Book Subtitle: Eine empirische Analyse am Beispiel der deutschen Automobilindustrie
Authors: Doris Skala-Gast
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-4275-3
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-8349-4274-6Published: 25 June 2012
eBook ISBN: 978-3-8349-4275-3Published: 21 September 2012
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXIII, 285
Number of Illustrations: 142 b/w illustrations
Topics: Marketing