About this book
Introduction
Biotechnology is considered as a key technology of the 21st century with the potential to offer technological solutions for global health and resource-based problems. Oliver Uecke analyses how early stages of the innovation process in biotechnology can be effectively managed, with the aim to transfer an innovation from academia to industry. A mixed method approach is applied with a multiple case study approach to identify characteristics for effective management and the method of discrete choice experiments/best-worst scaling to estimate the importance of these characteristics. This study adds to existing research by identifying a group of five important characteristics that should be considered for effective management, compared to a group of four characteristics that are less important.
Keywords
Bibliographic information
- DOI https://doi.org/10.1007/978-3-8349-4134-3
- Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden 2012
- Publisher Name Gabler Verlag
- eBook Packages Business and Economics
- Print ISBN 978-3-8349-4133-6
- Online ISBN 978-3-8349-4134-3
- About this book