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  • © 2013

Hybrid Value Creation

Authors:

  • Systematic Assessment of the State-of-the-art
  • Includes supplementary material: sn.pub/extras

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Table of contents (26 chapters)

  1. Empirical Study 2: The Cluster of Embedded Products

    1. Method and Data

      • Vivek K. Velamuri
      Pages 99-101
    2. Findings

      • Vivek K. Velamuri
      Pages 103-111
    3. Reflection

      • Vivek K. Velamuri
      Pages 113-115
  2. Empirical Study 3: The Cluster of Solutions

    1. Front Matter

      Pages 117-117
    2. The Need for Further Research on Solutions

      • Vivek K. Velamuri
      Pages 119-122
    3. Theoretical Underpinning

      • Vivek K. Velamuri
      Pages 123-128
    4. Method and Data

      • Vivek K. Velamuri
      Pages 129-134
    5. Findings

      • Vivek K. Velamuri
      Pages 135-142
    6. Reflection

      • Vivek K. Velamuri
      Pages 143-144
  3. Discussion and Conclusion

    1. Front Matter

      Pages 145-145
    2. Summary and Contribution

      • Vivek K. Velamuri
      Pages 147-151
    3. Managerial Implications

      • Vivek K. Velamuri
      Pages 153-156
    4. Directions for Future Research

      • Vivek K. Velamuri
      Pages 157-160
  4. Back Matter

    Pages 161-200

About this book

This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.​

Authors and Affiliations

  • HHL Leipzig Graduate School of Managemen, Leipzig, Germany

    Vivek K. Velamuri

About the author

J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access